I'm a 4G hotspot

New York-based advertising agency Bartle, Bogle and Hegarty have turned homeless people on the streets of Austin, Texas into wireless hotspots. The agency outfitted 13 homeless people with 4G WiFi devices that broadcast internet signals, as a marketing attempt for the high demand of free internet at the South by Southwest arts and tech festival in Austin. Each homeless person was paid $20 a day and got to keep all of the donations they made, but unfortunately, the reaction to the experiment was much more negative than BBH expected. Initially, their intent was to give the opportunity of selling 4G connectivity to homeless people as opposed to a piece of paper. They argued that it was similar to offering a homeless person the job of holding a sandwich board, but unlike a sandwich board, and perhaps the most degrading part of the experiment, were the shirts they were wearing that said "I'm a 4G hotspot". These shirts not only took away their humanity but also made them a walking billboard for the program. On the other hand, the homeless people taking part in the experiment seemed to like it.
Homeless People Turned Into Walking Wi-Fi Hotspots