Wednesday, May 9, 2012

Super Box Office Numbers

The Avengers were box office super heroes as they ranked in over 200 million dollars opening weekend, beating out Harry Potter and the Deathly Hollows Part 2, The Dark Knight,The Hunger Games and breaking the world record for best opening weekend in hollywood history. However, according to Tony Medley of the Tulican Times, it was "nothing but 2:20 of special effects and ridiculous fights... It's like all the superheroes are trying out at the Improv to see who can give the best one-liner, and none of them do". In comparison, The Avengers made almost twice as much in their opening weekend as The Graduate's entire domestic total gross, and The Graduate is number 17 on the AFI top 100 movie list. Box office numbers reflect how many people were persuaded into going to see a movie after they saw the commercials or read something about it, the actual substance of a movie is not being measured. So when you see that The Avengers took the box office by storm last weekend, what does it say about the movie. It says that it's popular, but popularity does not equal quality.
http://boxofficemojo.com/alltime/weekends/

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